BPQ announces Bird Friendly® Coffee Partnership with Le Nichoir
New program partners Quebec non-profits with Le Nichoir to promote winter habitat preservation for migratory birds
BPQ is pleased to announce the launch of our own brand of coffee in partnership with Le Nichoir. As part of a new program, you will be able to order certified Bird Friendly®, organic and Fair Trade coffee online and support both organizations at once.
Le Nichoir’s brand of Bird Friendly® certified coffee has been a popular choice for the last several years and has served to help promote the importance of shade-grown coffee plantations for wintering northern birds.
In order to further this awareness initiative, Le Nichoir has partnered with several other Quebec-based non-profits with an ecological mission. The program lets each organization add their own label, text, and logo to the Nichoir bag. Currently, in addition to Bird Protection Quebec, partners include the Ecomuseum Zoo, Héritage Saint-Bernard and the Union québécoise de réhabilitation des oiseaux de proie (UQROP).
Customers will have the option of choosing the organization they wish to support by purchasing coffee packages depicting the organization’s label at www.cafebirdfriendly.org . Product options include dark or medium roast, and either beans or ground coffee, all available in three bag sizes. Each bag contains 100% certified Bird Friendly®, organic and Fair Trade coffee locally roasted by Totem Roasters in Hudson.
By purchasing our coffee you support winter habitat for boreal migrants, and at the same time support the important work of the charities you care about at home. A portion of the proceeds from each bag purchased on the website benefits Le Nichoir, the charity of your choice, as well as the Smithsonian Migratory Bird Center to support further conservation research.
Coffee labeled with the designation Bird Friendly® means that the beans are produced according to strict standards established by the Smithsonian Migratory Bird Center. Bird Friendly® beans must be both shade-grown and organic and undergo an independent third-party inspection process to receive the designation.
We hope you will choose Bird Protection Quebec’s brand and help us continue our ECO mission of Education programs, Conservation projects that preserve critical habitat, and sharing the joys of bird Observation with the public.